The loupe

TrueFacet's Fine Jewelry and Watch Guide
Brand Spotlight Education

Bulgari B.Zero1: How to Authenticate the Bulgari Ring

TrueFacet Holiday Shops Sale

Since its introduction in late 1999, the Bulgari B.Zero1 ring has been a top-seller for the brand. The industrial design features the classic BVLGARI logo and pays homage to the architecture of Rome’s Colosseum. The ring is meant to celebrate both the history and future of Italian design.

However, this meaningful ring is highly susceptible to counterfeiters. Here are some warning signs to look for and ensure the Bulgari B.Zero1 ring you’re eyeing is the real deal.

1. Material

Photo Credit:

Photo Credit:

All Bulgari B.Zero1 rings are made of 18K white, yellow, or rose gold with some special iterations featuring ceramic, enamel, or marble inlays.

The white gold version is dipped in rhodium to give the ring extra shine. However, the ring will seem less brilliant over time if the ring isn’t re-dipped. Although a slightly less shiny but authentic Bulgari B.Zero ring in white gold is no reason for concern, be on the lookout for fake rings made of inexpensive silver. These forged rings will show signs of discoloration, especially around the inside of the band.

Similarly, if your ring in question is chipped with another color peeking through, the ring is likely plated and counterfeit.

2. Stamps


Photo Credit:

Photo Credit:

There are several key stamps to look out for on a Bulgari B.Zero1 ring. On the outside of the ring, it will be stamped on both sides, twice around the edge with BVLGARI. It is good to note there is a special Bulgari Roma Collection that includes a B.Zero1 ring stamped on the outside with BVLGARI on one side and ROMA on the other. Looking at the inside of the ring, an authentic B.Zero1 ring will be stamped with “Made in Italy,” the Bulgari signature and, for rings made of 18K gold, the number “725.”

bulgari roma


3. Logo/Lettering

As noted above, the Bulgari B.Zero1 ring is engraved with the BVLGARI logo twice around its band. The letters should be evenly spaced and sized.

bvlgari bvlgari

4. Seller Location

Whenever you’re shopping pre-owned jewelry, it’s important to factor in the seller’s location. Business Insider recently estimated that 87% of counterfeits in the United States come from China. That said, not all China-based sellers are listing fake Bulgari B.Zero rings but it is a potential red flag.

To further investigate a seller’s credibility, read through their customer reviews. If the posts sound suspiciously similar across different customer experiences or are incredibly brief or vague, you should reconsider shopping with this seller.

Also double-check the website URL. If their URL is not a business name but a close misspelling of Bulgari, Bvlgari, or B.Zero1, it’s best to shop elsewhere. Some counterfeiters try to capture misdirected traffic that erroneously lands on their page after misspelling a key search term.

5. Price

Photo Credit:

Photo Credit:

Bulgari is an in-demand luxury brand and its resale prices should correspond accordingly. Because Bulgari B.Zero1 rings are a particularly popular item, sellers should not have to significantly drop their prices to pique the interests of shoppers. We highly recommend you price-compare across multiple sellers’ pages to get a general price range for a Bulgari B.Zero1 ring. And, if you find a ring that is well below that range, it’s likely a fake.

6. Serial Number
All Bulgari B.Zero1 rings are engraved with a unique serial number. You can contact Bulgari to confirm the serial number exists in their records and matches the product you have.

7. Get your jewelry appraised
The only guaranteed way to determine if your Bulgari B.Zero1 ring is authentic or fake is to bring it to a jeweler for a professional appraisal. If you have further questions regarding TrueFacet’s authentication process, contact our concierge representative here.