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TrueFacet's Fine Jewelry and Watch Guide
Brand Spotlight Education

Step Into The World Of Damiani

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It all started in 1924 in the goldsmiths centre of Valenza, Italy known for world renowned production of jewelry and antique pieces made with great craftsmanship. This is where Enrico Grassi Damiani began designing and creating jewelry with diamonds. He soon became the trusted jeweler for nobility and highly acclaimed in the space as a master goldsmith known for sublime shapes, quality gems and excellent craftsmanship that stood the test of time.

Damiani’s brand has been linked to many celebrities such as Gwyneth Paltrow, Brad Pitt, Jennifer Aniston, Tilda Swinton, Sharon Stone and Isabella Rossellini amongst many other celebrities who have collaborated with the brand.

But what makes this brand truly unique is the infamous pairing it underwent with Hollywood’s “IT” couple back in the early 2000s. Brad Pitt teamed up with Damiani to custom make a ring for his wedding with Jennifer Aniston. This design became highly popular, but quickly spiraled into backlash against the company for selling reproductions of the custom ring to the rest of the world. The dispute eventually fizzled out ending with a $50 million lawsuit and an agreement that Brad Pitt would end up collaborating to co-design with Damiani on further collections. This alliance eventually turned into one of the most effective marketing campaigns in the industry.

To this day Damiani is recognized worldwide for designs such as the Brad Pitt 18K Rose Gold Diamond Band Ring. The brand is one of the most valued jewelry brands because of its combination of creativity, research, innovation, and traditional roots that stem to the epicenter of jewelry craftsmanship. Today the Damiani Group proudly claims ownership of an admirable portfolio of complementary brands including, Damiani, Salvini, Alfieri & St. John, Bliss, Calderoni and Rocca, the jewelry and high end watch chain.