The loupe

TrueFacet's Fine Jewelry and Watch Guide

Jewelry Buying Horror Stories

TrueFacet Holiday Shops Sale

The Fear To Buy… Online


 We’ve all heard the horrifying stories that come with purchasing “Authentic” pieces from an online store, more than enough to keep you far away buying yourself. With its obscure prices, technical terminology, and indeterminate production practices, the world of fine jewelry is intimidating to step into, to say the least. And,  for a generation that cares simultaneously about value, style, sustainability, and ethics, it is a world that is more than understandably avoided.

Not too long ago, we would sneer at even considering buying luxury jewelry online, but then again, that’s what we thought about mattresses, luxury watches, and wine.

Image Via


Customers may have reservations and concerns about purchasing online. Customers may want to tangibly inspect a product before purchase, and want assurance from a product bought online.



In any case, presently, it is has turned out to be simpler, better, increasingly straightforward and there is greater accountability on the end of the seller as people are more aware of their rights and what action they can take if the product is not what it is supposed to be.


Image Via

Here at TrueFacet you can shop without any fear of buyer’s remorse. With our expert level authentication and vetted, trusted sellers. We guarantee the authenticity of your purchased item coupled with TrueFacet Valuation Report.


This Halloween, come find your treat, without any trick, 

Shop Now at TrueFacet