In 2009, the jewelry industry was reeling from the recession. Tightened budgets made fine jewelry an unnecessary luxury, and stalwart brands struggled to appeal to suddenly price-sensitive consumers and shoppers who shied away from too-precious-to-wear pieces.
However, for independent jewelry designers Lisa Phillips Frankel and Danielle Frankel Nemiroff, business was booming. The mother-daughter pair was as busy as ever, working with clients to re-set pieces from their private collections and designing original bespoke pieces. This direct line to their shoppers meant Lisa and Danielle were keenly and intimately aware of their clientele’s evolving needs. In turn, Lisa and Danielle bucked a lot of the industry-wide “trends” to tailor their collection to their customers. For instance, they chose to manufacture in customer-preferred 14 karat gold instead of the industry-norm 18 karat.