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Mimi So

My happiness is creating beauty for others to admire and enjoy. My life philosophy is to be positive, happy, to empower others and to believe in yourself.
Designer Mimi So Designer Mimi So
Mimi So's Signature Bow Ring

Meet Mimi So

Born and bred in New York City, jewelry designer Mimi So founded her namesake luxury lifestyle brand in 1998. Inspired by her personal experiences, playful spirit, and instinctive, modern style, Mimi brings the chapters from her past and present to life throughout her collections.

As a young child, she spent countless hours exploring rare gemstones and high jewelry in her parents' atelier. It was there she learned about creativity and design along with the technical and diamond side of the industry. Mimi went on to attend Parsons School of Design, where her appetite for design flourished, ultimately leading to the opening of her very first shop on 47th street at the ripe age of twenty-two.

Behind The Brand

The Wonderland Collection

Mimi So’s Wonderland collection is the embodiment of an imaginary world where Mimi explores her creativity. It’s a nurturing place full of vibrant creatures and flora including the bunny, bee, ladybug, orchid, oak, owl and butterfly — Meet the whimsical Bunny, Bee, Orchid and Oak tree, all rendered in precious or carved stones and organically textured 18k gold.

Designing The Wonderland Collection

Behind The Collection