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Mimi So

Whimsical and highly original jewelry designs that carry profound personal meaning for both the namesake designer and her growing fan base
Designer Mimi So Designer Mimi So
Mimi So's Signature Bow Ring

Meet Mimi So

Jewelry designer Mimi So was born and raised in New York City. Her parents were jewelers and gave Mimi a first-rate education in gemstones, teaching the young Mimi how to weigh and assess rare gemstones from their atelier. Mimi went on to study at the Parsons School of Design.

In 1998, Mimi launched her eponymous jewelry collection. Soon after, Mimi was approached by Johann Rupert, the CEO of the Richemont luxury goods holding company that counts illustrious brands like Cartier, Piaget, and Van Cleef et Arpels as its subsidiaries. Rupert felt the Mimi So brand was ripe with untapped potential to develop into a legacy brand on par with the other powerhouse brands under the Richemont name. In turn, Mimi So became Richemont’s first American jewelry investment.

Behind The Brand

The Wonderland Collection

Mimi So’s Wonderland collection is filled with whimsical references to an enchanted forest. Brightly beaded necklaces are dotted with 18k gold butterfly pendants; swinging earrings include a cluster of flowers on the post; and stackable rings are carved with tree bark patterns and topped with rabbits, bumble bees and exotic flora.

Designing The Wonderland Collection

Behind The Collection