Meet Mimi So
Jewelry designer Mimi So was born and raised in New York City. Her parents were jewelers and gave Mimi a first-rate education in gemstones, teaching the young Mimi how to weigh and assess rare gemstones from their atelier. Mimi went on to study at the Parsons School of Design.
In 1998, Mimi launched her eponymous jewelry collection. Soon after, Mimi was approached by Johann Rupert, the CEO of the Richemont luxury goods holding company that counts illustrious brands like Cartier, Piaget, and Van Cleef et Arpels as its subsidiaries. Rupert felt the Mimi So brand was ripe with untapped potential to develop into a legacy brand on par with the other powerhouse brands under the Richemont name. In turn, Mimi So became Richemont’s first American jewelry investment.