The Iconoclast Creator
In 2008, Franck Dubarry walked away from his watch brand TechnoMarine, the fastest growing luxury watch brand in the marketplace.
Dubarry founded TechnoMarine in 1997 and the brand quickly set itself apart as a maverick in the industry by being the first to incorporate new and unconventional materials (including plastics, diamonds, colored ceramics, mother-of-pearl, and exotic skins) into highly original and inventive watch designs. Dubarry’s unconventional approach to watchmaking cracked open a whole new and untapped market and marked TechnoMarine as an innovative brand for individualistic tastemakers. Over the next ten years, TechnoMarine sales quickly sky-rocketed with 2.5 million watches in 1,000 different styles sold in over 100 countries.
And it was during this meteoric heyday that Dubarry stepped away from the brand.