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Franck Dubarry

An industry legend returns with another disruptive, breakout watch brand, deeply respected for its genius and whimsical take on traditional watchmaking
Franck Dubarry Franck Dubarry
The Legacy of Franck Dubarry

The Iconoclast Creator

In 2008, Franck Dubarry walked away from his watch brand TechnoMarine, the fastest growing luxury watch brand in the marketplace.

Dubarry founded TechnoMarine in 1997 and the brand quickly set itself apart as a maverick in the industry by being the first to incorporate new and unconventional materials (including plastics, diamonds, colored ceramics, mother-of-pearl, and exotic skins) into highly original and inventive watch designs. Dubarry’s unconventional approach to watchmaking cracked open a whole new and untapped market and marked TechnoMarine as an innovative brand for individualistic tastemakers. Over the next ten years, TechnoMarine sales quickly sky-rocketed with 2.5 million watches in 1,000 different styles sold in over 100 countries.

And it was during this meteoric heyday that Dubarry stepped away from the brand.

Crazy Wheel

Franck Dubarry’s ground-breaking Crazy Wheel collection is a perfect combination of technological innovation and relaxed styling. Named for the built-in sub-counter that revolves around the dial, the Crazy Wheel collection also features a very special engraving of “Homo Tempus,” a male figure intended to symbolize man’s newfound relationship with time which is measured by utilizing and harnessing technology in a digital world.

Franck Dubarry's Crazy Wheel Collection

Behind The Brand