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TrueFacet's Fine Jewelry and Watch Guide

TrueFacet at Art Basel Miami Beach 2018

This past week, the TrueFacet team escaped the dreary New York winter and flew down to sunny Florida for a packed week at Art Basel Miami Beach.

Art Basel Miami Beach is a showcase of the world’s leading Modern and contemporary artists, alongside the next generation of the most promising creative minds. Since the global art show came stateside in 2002, Art Basel Miami Beach has attracted a cool cross section of talented modern artists and fashionable tastemakers and grown into a veritable celebration of fine arts and culture.

TrueFacet was honored to be a part of the festivities and to participate in three fun events. In case you didn’t catch us on Instagram Stories, here’s a recap of where our team was during Art Basel Miami Beach week!

El Cielo Sophisticated Dinner Experience with JetSmarter
The first night, our team spent the evening with our partner JetSmarter, the world’s largest private air travel marketplace where members can share and charter private flights.

Held at the posh dining room of El Cielo, celebrity chef Juan Manuel Barrientos wowed guests with his novel approach to Latin American fare that combines the region’s classic flavors and molecular gastronomy techniques. Barrientos served up a series of increasingly inventive courses, including milk chocolate syrup that was dripped onto guest’s hands and a delicate flat bread perched atop a tree sculpture.

Alongside the impressive spread was a display of TrueFacet’s bestsellers, handpicked by our merchandising team. Highlights included a rose gold Audemars Piguet Royal Oak and a Patek Philippe Calatrava watch. The fine watches were a handsome complement to the woodsy dining room and allowed guests to feast their eyes while they indulged in a sumptuous dinner.

  • Left: Chef Juan Manuel Barrientos with JetSmarter CEO Right: TrueFacet's Alexandra Abshere and CEO Tirath Kamdar
  • Preparing the impressive and imaginative dinner for guests


LXNDO. Present Vintage
The following day, TrueFacet’s merchandise became an integral part of an interactive and immersive art experience: LXNDO. Present Vintage. Artist and TrueFacet client Lando Griffin (also known as The Suited Racer by his far-reaching social media following) redecorated the Brothers & Brawlers warehouse space as he imagines his living space in the year 2024.

Guests were invited to tour Griffin’s “apartment,” which was decorated with clean-lined mid-century furniture and paintings by Griffin himself. The room’s sleek decor also included a collection of watches from TrueFacet. A mix of pieces from Griffin’s actual vintage watch collection (procured through TrueFacet) and his favorite timepieces, the display included a Cartier Tank Solo Watch, a Panerai Luminor Marina PAM00279, and a Rolex Oyster Perpetual Datejust II.

The Present Vintage art piece, and its incorporation of vintage watches, emphasized the adage, “The more things change, the more they stay the same,” as the world’s most coveted and beloved watch models have managed to transcend time, trends, and changing tastes.

Artist LXNDO in his art installation, Present Vintage


Bagatelle Basel Brunch with Bradley Theodore
To close out the fun-filled week in Miami, TrueFacet hosted a private brunch with our friends at JetSmarter.

Guests were swept into the Euro-chic dining room of Bagatelle, a Miami hotspot revered for its lively brunch where diners dance on banquettes and sip on seemingly bottomless flutes of champagne. However, as many guests needed a soothing break from the go-go-go pace and late nights that are de rigeur at Art Basel Miami Beach, they were treated to a relaxing and lavish brunch—hold the dance party, but keep the champagne coming, please.

And, in honor of Art Basel Miami Beach, artist Bradley Theodore, known for his street art mural of Anna Wintour and Karl Lagerfeld, created a live painting in front of mesmerized guests.

As plates of hearty sausage and eggs and the occasional indulgent truffle pizza were served, attendees tried on and shopped watches and fine jewelry from TrueFacet. The fan favorites were the Bulgari B.Zero1 collection, Omega Speedmaster Limited Edition “The Legend” Michael Schumacher and, of course, the new thinner Cartier Love Bracelet.

  • Shark Tank star Daymond John
  • Left: Artist Bradley Theodore Right: TrueFacet's Sophy Rindler, CEO Tirath Kamdar, and Alexandra Abshere
  • Artist Bradley Theodore
  • Browsing and shopping the TrueFacet merchandise displays with TrueFacet's Sophy Rindler (Right)


Thank you to all our partners and co-hosts and our incredible Miami-based shoppers who came out to toast Art Basel with us! If you weren’t able to attend this time around, join the fun and follow us on Instagram (@TrueFacet) where we share videos and snapshots of our team’s travels and events!