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A RADICALLY TRUE COMPANY

In the world of retail, it’s hard to know what’s real. By providing access to 100 percent authentic jewelry and watches at a fraction of the price, we’re making truth accessible – and revolutionizing modern luxury.
 

OUR STORY

 

TrueFacet is a modern alternative for buying and selling jewelry and watches. We are an online marketplace rooted in trust, transparency and authenticity, where both buyers and sellers get the best value for their item, period.

By integrating multiple points of expertise and relationships to ensure quality, we offer a comprehensive suite of authenticity services that  make buying and selling easy. No other jewelry marketplace offers  the rigor of our authentication processes or the passion of our customer service team.

We take our job – and our customers – very seriously.  Our diverse experts hail from some of the most coveted jewelers in the industry, and spend a lot of time and effort verifying each item to ensure its value and authenticity. Beyond that, we thoroughly vet our vendors to make sure they uphold the highest level of integrity. We’re constantly finding new ways to provide authentic jewelry at the best value. At the end of the day, 100 percent authentic jewelry doesn’t just look better, it feels better too.

WATCH
VIDEO
 

MEET THE FOUNDERS & ADVISORS

 
  • Tirath Kamdar

    CEO/Co-Founder

    ×
    I love the unique pieces

    From Cartier and Van Cleef & Arpels.

    Hi, I’m Tirath. After spending a decade in the jewelry industry in retail and manufacturing, I then spent over 5 years at top e-commerce companies including Groupon and Fab. I’ve evaluated over 3,000 loose diamonds and jewelry pieces in my career, and helped 10’s of thousands of people find their special piece.

  • Chris Chan

    COO/Co-Founder

    ×
    My favorite watch

    Any of the exotic Paul Newman Daytonas

    Hi, I'm Chris! After graduating from NYU Stern I spent the last decade optimizing efficiencies in trading and operations. I love working with products and people that are making tomorrow better than yesterday. Also love film, wine and art.

ADVISORS
  • Andrew Block

    ×
    Andrew Block

    has been an advisor to TrueFacet since 2015.

    He has over 30 years of leadership experience within the fine jewelry and watch industry. Block currently leads Second Time Partners, a global luxury retail and watch consultancy, where he works with top watch brands. Previously, he was Executive Vice President at Tourneau, a large watch retailer, for over 20 years.

  • Porter Gale

    ×
    Porter Gale

    is an advisor to TrueFacet.

    She is a marketing expert with over 20 years of experience working in branding, social media, advertising and filmmaking. Gale is an advisor for several companies and she is also a member of the National Speakers Association and frequently presents talks on social media, networking, branding and customer loyalty. From 2007 to 2011, Gale was Vice President of Marketing at Virgin America. Prior to that, she was a consultant with a diverse array of clients. Gale also held the post of General Manager at Kirshenbaum Bond + Partners, San Francisco. She was awarded the Changing The Game Award, by The Advertising Women of New York (AWNY), was on AdAge’s Digital Hotlist, iMedia Top 25-Digital Marketers, and named a Digital Passionista by The Huffington Post.

    Gale also writes books; her first book, Your Network Is Your Net Worth, was published in 2013.

    In the independent film world, Gale produced or directed documentaries that aired onLifetime, PBS, Channel 4/England, and in film festivals around the globe. Gale's film work has been honored by the Directors Guild of America, The Academy of Motion Pictures & Sciences, and Filmmaker Magazine.

  • Tom Laramee

    ×
    Tom Laramee

    is an advisor to TrueFacet.

    He is a top technologist and previously was the technology lead at Zulily.

  • Francois Kress

    ×
    Francois Kress

    has been a board member at TrueFacet since 2015.

    He is currently the President & CEO of Carolina Herrera. Previously, Kress was the Global President at Stuart Weitzman. Prior to that, he was the President and CEO of Prada and Miu Miu USA. Kress also led as the CEO and Managing Director of Bulgari Corporation of America. Prior to that experience, he held numerous positions within LVMH (Louis Vuitton Moet-Hennessy), a fashion company, including President of Fendi North America, CEO of the LVMH Fashion Group Oceania (Australia and New Zealand) and President of Louis Vuitton Malletier Thailand.

  • Jason Stoffer

    ×
    Jason Stoffer

    is a board member at TrueFacet.

    He is currently a Partner at Maveron, a top venture capital fund. With both operational proficiency and a keen eye for talent, Stoffer has sourced and been actively involved in a range of Maveron investments. Stoffer is a mentor for TechStars and the ImagineK12 Accelerator, and he regularly speaks at conferences, including the Venture Capital in Education Summit, LeadsCon, the Industry Summit of the SIIA, and Silicon Valley Comes to the UK.

  • Jenny Lefcourt

    ×
    Jenny Lefcourt

    is a board advisor to TrueFacet.

    She is currently a partner at Freestyle Venture Capital, a top venture fund based in San Francisco. Lefcourt was a co-founder of WeddingChannel.com (bought: XOXO) where they aggregated the gift registries of all the major retailers, and after that, Bella Pictures (bought: CPI). She is also a key advisor to many companies.

INVESTORS
 

CUSTOMERS SPEAK

 
 
"Great authentic product and superb customer service!"
- Erwin
"TrueFacet makes online jewelry shopping fun."
- Rhonda
"I was impressed with the responsiveness throughout the process…"
- Kalyn
"Honest company, amazing service"
- Doug
"Great Service, rare finds, and incredible prices!"
- Albert
"I cannot speak highly enough of Rachel and TrueFacet"
- Abigail
"Customer service was excellent with very reasonable price."
- Ava
"By far the best online company that I have ever used."
- William
 

AS SEEN IN

 
 
  • "TrueFacet helps you buy and sell authentic designer jewelry for a great value."
  • "Make your bling shine online with TrueFacet's authentication services"
  • "Bringing state-of-the-art technology to the jewelry business"
  • "…What its founders are really proud of is their ability to track down rare items"
  • "The online destination site for buying and selling pre–owned designer jewelry and watches"
  • "…one with a growing reputation among a discerning clientele is TrueFacet."
 

WORLD OF TRUEFACET

Interested in a career at TrueFacet?

Apply now