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$250 OFF ALL ROLEX STYLES
FINANCING AS LOW AS 0% APR

 
Luxury within reach. Get real-time credit decisions and split the cost of your Rolex in 6, 12 or 18 monthly payments, with APR financing as low as 0%. Simply select "Pay with Affirm" during checkout.
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ROLEX TOP MODELS

 
ROLEX DAYTONA
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This hotly coveted model earned its status when actor-turned-racecar driver Paul Newman adopted it as his preferred wristwatch. Today, the Daytona is a savvy investment and ranks as one of the best chronographs on the market.
RETAIL PRICE:
STARTS AT $12,400
TRUEFACET PRICE:
STARTS AT $9,000
SHOP DAYTONA
ROLEX DAY-DATE
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Renowned for its distinguished air and elegant simplicity, the Day-Date (also known as the Rolex Presidential) is one of the most popular and widely recognized Rolex models.
RETAIL PRICE:
STARTS AT $22,000
TRUEFACET PRICE:
STARTS AT $6,000
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ROLEX DATEJUST
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The stately look of the Datejust and its standout fluted bezel has distinguished it as a signature Rolex model. Offered in a variety of dials and bezels, there is a Datejust to suit anyone’s style.
RETAIL PRICE:
STARTS AT $6,000
TRUEFACET PRICE:
STARTS AT $2,000
SHOP DATEJUST
ROLEX EXPLORER
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A classic Rolex design with a sporty bent, the Explorer pays tribute to the brave explorers who were the first summit of Mount Everest.
RETAIL PRICE:
STARTS AT $8,200
TRUEFACET PRICE:
STARTS AT $4,000
SHOP EXPLORER
ROLEX GMT-MASTER
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The GMT-Master and its revolutionary rotating bezel was originally designed for pilots before it became a sensation among Rolex fans. The differently colored GMT-Master dials and bezels have spun off to become some of Rolex’s most collectible pieces.
RETAIL PRICE:
STARTS AT $8,400
TRUEFACET PRICE:
STARTS AT $6,000
SHOP GMT-MASTER
ROLEX SUBMARINER
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The Submariner is an iconic Rolex model, instantly recognized for its robust design and distinctive dial. The Submariner is a must-own for any new or longtime watch collector.
RETAIL PRICE:
STARTS AT $7,000
TRUEFACET PRICE:
STARTS AT $6,000
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ROLEX MILGAUSS
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Unlike other models designed for pilots, divers and racecar drivers, the fascinating Milgauss was designed for scientists and engineered to be impervious to magnetic fields that would affect its time-keeping.
RETAIL PRICE:
STARTS AT $8,000
TRUEFACET PRICE:
STARTS AT $6,000
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ROLEX SEA DWELLER
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An ultra-resistant divers watch, the Sea Dweller is the result of obsessive engineering and Rolex’s competitive drive to make the most resilient diving watch.
RETAIL PRICE:
STARTS AT $10,000
TRUEFACET PRICE:
STARTS AT $6,000
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ROLEX CELLINI
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The modern Rolex Cellini collection is a return to the tradition of fine-watchmaking, in which Rolex proudly showcases its superior craftsmanship. The beautifully pared-down design heightens the Cellini’s elegant timelessness.
RETAIL PRICE:
STARTS AT $5,000
TRUEFACET PRICE:
STARTS AT $2,000
SHOP CELLINI
ROLEX YACHT-MASTER
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A hefty and impressive watch, the Rolex Yacht-Master has an arresting sporty and nautical look that draws the attention of onlookers. It also boasts a unique regatta timer that makes it fascinating to collectors.
RETAIL PRICE:
STARTS AT $11,500
TRUEFACET PRICE:
STARTS AT $4,000
SHOP YACHT-MASTER
VINTAGE ROLEX
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Browse our vast selection of rare, collectible and collector’s editions of the most coveted vintage Rolex models.
RETAIL PRICE:
NONE
TRUEFACET PRICE:
STARTS AT $3,000
SHOP VINTAGE ROLEX
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ROLEX PRODUCT PICKS

 
Rolex 116710 GMT Master II Steel Black Dial & Bezel Automatic 40mm Watch
Rolex
Rolex 116710 GMT Master II Steel Black Dial & Bezel Automatic 40mm Watch
$14,895
Rolex Yacht-Master II 116681 Steel/Pink Gold 44mm Watch
Rolex
Rolex Yacht-Master II 116681 Steel/Pink Gold 44mm Watch
$22,995 $25,150
Rolex Explorer II 216570 42mm Mens Watch
Rolex
Rolex Explorer II 216570 42mm Mens Watch
$9,695
Rolex Submariner 116610 LN Stainless Steel Ceramic Bezel Black Dial Watch
Rolex
Rolex Submariner 116610 LN Stainless Steel Ceramic Bezel Black Dial Watch
$12,295
Rolex Milgauss 116400GV 40mm Stainless Steel Blue Dial Watch
Rolex
Rolex Milgauss 116400GV 40mm Stainless Steel Blue Dial Watch
$8,995
Rolex Milgauss 116400V Green Sapphire Crystal Automatic Watch
Rolex
Rolex Milgauss 116400V Green Sapphire Crystal Automatic Watch
$8,295
Rolex Yacht-Master II 116680 Stainless Steel 44mm Watch
Rolex
Rolex Yacht-Master II 116680 Stainless Steel 44mm Watch
$17,995 $18,750
Rolex 116710 GMT Master II 40mm Mens
Rolex
Rolex 116710 GMT Master II 40mm Mens "Batman" Watch
$18,350
Rolex Cosmograph Daytona 116500 LN BK Ceramic Bezel 40mm Watch
Rolex
Rolex Cosmograph Daytona 116500 LN BK Ceramic Bezel 40mm Watch
$25,495
Rolex Cosmograph Daytona 116500 LN Ceramic Bezel Mens Watch
Rolex
Rolex Cosmograph Daytona 116500 LN Ceramic Bezel Mens Watch
$26,995
Rolex Submariner 114060 Ceramic Bezel Black Dial 40mm Watch
Rolex
Rolex Submariner 114060 Ceramic Bezel Black Dial 40mm Watch
$9,995
Rolex Oyster Perpetual Datejust 126334 BKIJ Stainless Steel 41mm Mens Watch
Rolex
Rolex Oyster Perpetual Datejust 126334 BKIJ Stainless Steel 41mm Mens Watch
$9,995
Rolex Oyster Perpetual Datejust  Stainless Steel 41mm Mens Watch
Rolex
Rolex Oyster Perpetual Datejust Stainless Steel 41mm Mens Watch
$10,995
Rolex Oyster Perpetual Datejust Stainless Steel 41mm Mens Watch
Rolex
Rolex Oyster Perpetual Datejust Stainless Steel 41mm Mens Watch
$10,595
Rolex Oyster Perpetual Datejust 126334 SIJ Stainless Steel 41mm Mens Watch
Rolex
Rolex Oyster Perpetual Datejust 126334 SIJ Stainless Steel 41mm Mens Watch
$9,995
Rolex Oyster Perpetual Datejust Stainless Steel 41mm Mens Watch
Rolex
Rolex Oyster Perpetual Datejust Stainless Steel 41mm Mens Watch
$10,095
Rolex Sky-Dweller 326934BKSO 18K White Gold and Stainless Steel Black Dial 42mm Automatic Mens Watch
Rolex
Rolex Sky-Dweller 326934BKSO 18K White Gold and Stainless Steel Black Dial 42mm Automatic Mens Watch
$20,495
Rolex Sky-Dweller 326934BLSO 18K White Gold and Stainless Steel Blue Dial 42mm Automatic Mens Watch
Rolex
Rolex Sky-Dweller 326934BLSO 18K White Gold and Stainless Steel Blue Dial 42mm Automatic Mens Watch
$25,295
Rolex Sky-Dweller 326934WH 18K White Gold and Stainless Steel White Dial 42mm Automatic Mens Watch
Rolex
Rolex Sky-Dweller 326934WH 18K White Gold and Stainless Steel White Dial 42mm Automatic Mens Watch
$18,995
Rolex Deepsea 126660BLSO 44mm Men's Watch
Rolex
Rolex Deepsea 126660BLSO 44mm Men's Watch
$17,595
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