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$250 OFF ALL ROLEX STYLES
FINANCING AS LOW AS 0% APR

 
Luxury within reach. Get real-time credit decisions and split the cost of your Rolex in 6, 12 or 18 monthly payments, with APR financing as low as 0%. Simply select "Pay with Affirm" during checkout.
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ROLEX TOP MODELS

 
ROLEX DAYTONA
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This hotly coveted model earned its status when actor-turned-racecar driver Paul Newman adopted it as his preferred wristwatch. Today, the Daytona is a savvy investment and ranks as one of the best chronographs on the market.
RETAIL PRICE:
STARTS AT $12,400
TRUEFACET PRICE:
STARTS AT $9,000
SHOP DAYTONA
ROLEX DAY-DATE
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Renowned for its distinguished air and elegant simplicity, the Day-Date (also known as the Rolex Presidential) is one of the most popular and widely recognized Rolex models.
RETAIL PRICE:
STARTS AT $22,000
TRUEFACET PRICE:
STARTS AT $6,000
SHOP DAY-DATE
ROLEX DATEJUST
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The stately look of the Datejust and its standout fluted bezel has distinguished it as a signature Rolex model. Offered in a variety of dials and bezels, there is a Datejust to suit anyone’s style.
RETAIL PRICE:
STARTS AT $6,000
TRUEFACET PRICE:
STARTS AT $2,000
SHOP DATEJUST
ROLEX EXPLORER
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A classic Rolex design with a sporty bent, the Explorer pays tribute to the brave explorers who were the first summit of Mount Everest.
RETAIL PRICE:
STARTS AT $8,200
TRUEFACET PRICE:
STARTS AT $4,000
SHOP EXPLORER
ROLEX GMT-MASTER
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The GMT-Master and its revolutionary rotating bezel was originally designed for pilots before it became a sensation among Rolex fans. The differently colored GMT-Master dials and bezels have spun off to become some of Rolex’s most collectible pieces.
RETAIL PRICE:
STARTS AT $8,400
TRUEFACET PRICE:
STARTS AT $6,000
SHOP GMT-MASTER
ROLEX SUBMARINER
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The Submariner is an iconic Rolex model, instantly recognized for its robust design and distinctive dial. The Submariner is a must-own for any new or longtime watch collector.
RETAIL PRICE:
STARTS AT $7,000
TRUEFACET PRICE:
STARTS AT $6,000
SHOP SUBMARINER
ROLEX MILGAUSS
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Unlike other models designed for pilots, divers and racecar drivers, the fascinating Milgauss was designed for scientists and engineered to be impervious to magnetic fields that would affect its time-keeping.
RETAIL PRICE:
STARTS AT $8,000
TRUEFACET PRICE:
STARTS AT $6,000
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ROLEX SEA DWELLER
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An ultra-resistant divers watch, the Sea Dweller is the result of obsessive engineering and Rolex’s competitive drive to make the most resilient diving watch.
RETAIL PRICE:
STARTS AT $10,000
TRUEFACET PRICE:
STARTS AT $6,000
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ROLEX CELLINI
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The modern Rolex Cellini collection is a return to the tradition of fine-watchmaking, in which Rolex proudly showcases its superior craftsmanship. The beautifully pared-down design heightens the Cellini’s elegant timelessness.
RETAIL PRICE:
STARTS AT $5,000
TRUEFACET PRICE:
STARTS AT $2,000
SHOP CELLINI
ROLEX YACHT-MASTER
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A hefty and impressive watch, the Rolex Yacht-Master has an arresting sporty and nautical look that draws the attention of onlookers. It also boasts a unique regatta timer that makes it fascinating to collectors.
RETAIL PRICE:
STARTS AT $11,500
TRUEFACET PRICE:
STARTS AT $4,000
SHOP YACHT-MASTER
VINTAGE ROLEX
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Browse our vast selection of rare, collectible and collector’s editions of the most coveted vintage Rolex models.
RETAIL PRICE:
NONE
TRUEFACET PRICE:
STARTS AT $3,000
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ROLEX PRODUCT PICKS

 
Rolex Submariner 116610 LN Stainless Steel Ceramic Bezel Black Dial Watch
Rolex
Rolex Submariner 116610 LN Stainless Steel Ceramic Bezel Black Dial Watch
$10,595
Rolex Day Date President 118238 BKSO 36mm 18k Yellow Gold Watch
Rolex
Rolex Day Date President 118238 BKSO 36mm 18k Yellow Gold Watch
$28,545 $31,350
Rolex 116610LV Submariner 40mm Stainless Steel Green Ceramic Bezel Watch
Rolex
Rolex 116610LV Submariner 40mm Stainless Steel Green Ceramic Bezel Watch
$13,775
Rolex Datejust 36mm Blue Roman Jubilee Fluted 116234
Rolex
Rolex Datejust 36mm Blue Roman Jubilee Fluted 116234
$7,712 $7,950
Rolex Datejust 116233GYDJ Stainless Steel & 18K Gold Champagne Diamond Mens Watch
Rolex
Rolex Datejust 116233GYDJ Stainless Steel & 18K Gold Champagne Diamond Mens Watch
$11,488 $12,850
Rolex Datejust 116200 Stainless Steel Blue Roman Dial Smooth Bezel Mens Watch
Rolex
Rolex Datejust 116200 Stainless Steel Blue Roman Dial Smooth Bezel Mens Watch
$6,365 $6,700
Rolex Submariner 116619 40mm 18K White Gold Watch
Rolex
Rolex Submariner 116619 40mm 18K White Gold Watch
$31,694 $36,850
Rolex Datejust 116233 Champagne Index Mens Watch
Rolex
Rolex Datejust 116233 Champagne Index Mens Watch
$9,388 $10,400
Rolex GMT Master II 116718 BK 40mm 18K Yellow Gold Black Dial Watch
Rolex
Rolex GMT Master II 116718 BK 40mm 18K Yellow Gold Black Dial Watch
$29,280 $33,250
Rolex GMT-Master II 116713LN 40mm Mens Watch
Rolex
Rolex GMT-Master II 116713LN 40mm Mens Watch
$13,099
Rolex Datejust 116200 Stainless Steel White Stick Dial Smooth Bezel Mens Watch
Rolex
Rolex Datejust 116200 Stainless Steel White Stick Dial Smooth Bezel Mens Watch
$6,365 $6,700
Rolex Datejust 116200 Oyster Stainless Steel Blue Roman Mens Watch
Rolex
Rolex Datejust 116200 Oyster Stainless Steel Blue Roman Mens Watch
$6,270 $6,600
Rolex Milgauss 116400V Green Sapphire Crystal Automatic Watch
Rolex
Rolex Milgauss 116400V Green Sapphire Crystal Automatic Watch
$7,870 $8,200
Rolex Datejust 116233GSBRJ Stainless Steel & 18K Gold Silver Sunburst Roman Mens Watch
Rolex
Rolex Datejust 116233GSBRJ Stainless Steel & 18K Gold Silver Sunburst Roman Mens Watch
$9,598 $10,900
Rolex Datejust 116200SBKSJ Stainless Steel Black Tuxedo Dial Smooth Bezel Mens Watch
Rolex
Rolex Datejust 116200SBKSJ Stainless Steel Black Tuxedo Dial Smooth Bezel Mens Watch
$6,365 $6,700
ROLEX 116655 RL155 YACHT-MASTER BLACK 18K EVEROSE GOLD RUBBER MENS WATCH
Rolex
ROLEX 116655 RL155 YACHT-MASTER BLACK 18K EVEROSE GOLD RUBBER MENS WATCH
$22,817 $24,950
Rolex Datejust 116233 GRJ 18K Yellow Gold & Steel Automatic Men's Watch
Rolex
Rolex Datejust 116233 GRJ 18K Yellow Gold & Steel Automatic Men's Watch
$9,577 $10,900
Rolex Datejust 116234 Stainless Steel 18K White Gold Silver Dial Mens Watch
Rolex
Rolex Datejust 116234 Stainless Steel 18K White Gold Silver Dial Mens Watch
$7,615 $7,850
Rolex Oyster Perpetual Datejust 69178 26mm 18K Yellow Gold  Champagne Diamond Dial Watch
Rolex
Rolex Oyster Perpetual Datejust 69178 26mm 18K Yellow Gold Champagne Diamond Dial Watch
$18,509 $31,350
Rolex DateJust 16220 36mm Stainless Steel Watch
Rolex
Rolex DateJust 16220 36mm Stainless Steel Watch
$5,340
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