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$250 OFF ALL ROLEX STYLES
FINANCING AS LOW AS 0% APR

 
Luxury within reach. Get real-time credit decisions and split the cost of your Rolex in 6, 12 or 18 monthly payments, with APR financing as low as 0%. Simply select "Pay with Affirm" during checkout.
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ROLEX TOP MODELS

 
ROLEX DAYTONA
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This hotly coveted model earned its status when actor-turned-racecar driver Paul Newman adopted it as his preferred wristwatch. Today, the Daytona is a savvy investment and ranks as one of the best chronographs on the market.
RETAIL PRICE:
STARTS AT $12,400
TRUEFACET PRICE:
STARTS AT $9,000
SHOP DAYTONA
ROLEX DAY-DATE
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Renowned for its distinguished air and elegant simplicity, the Day-Date (also known as the Rolex Presidential) is one of the most popular and widely recognized Rolex models.
RETAIL PRICE:
STARTS AT $22,000
TRUEFACET PRICE:
STARTS AT $6,000
SHOP DAY-DATE
ROLEX DATEJUST
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The stately look of the Datejust and its standout fluted bezel has distinguished it as a signature Rolex model. Offered in a variety of dials and bezels, there is a Datejust to suit anyone’s style.
RETAIL PRICE:
STARTS AT $6,000
TRUEFACET PRICE:
STARTS AT $2,000
SHOP DATEJUST
ROLEX EXPLORER
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A classic Rolex design with a sporty bent, the Explorer pays tribute to the brave explorers who were the first summit of Mount Everest.
RETAIL PRICE:
STARTS AT $8,200
TRUEFACET PRICE:
STARTS AT $4,000
SHOP EXPLORER
ROLEX GMT-MASTER
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The GMT-Master and its revolutionary rotating bezel was originally designed for pilots before it became a sensation among Rolex fans. The differently colored GMT-Master dials and bezels have spun off to become some of Rolex’s most collectible pieces.
RETAIL PRICE:
STARTS AT $8,400
TRUEFACET PRICE:
STARTS AT $6,000
SHOP GMT-MASTER
ROLEX SUBMARINER
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The Submariner is an iconic Rolex model, instantly recognized for its robust design and distinctive dial. The Submariner is a must-own for any new or longtime watch collector.
RETAIL PRICE:
STARTS AT $7,000
TRUEFACET PRICE:
STARTS AT $6,000
SHOP SUBMARINER
ROLEX MILGAUSS
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Unlike other models designed for pilots, divers and racecar drivers, the fascinating Milgauss was designed for scientists and engineered to be impervious to magnetic fields that would affect its time-keeping.
RETAIL PRICE:
STARTS AT $8,000
TRUEFACET PRICE:
STARTS AT $6,000
SHOP MILGAUSS
ROLEX SEA DWELLER
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An ultra-resistant divers watch, the Sea Dweller is the result of obsessive engineering and Rolex’s competitive drive to make the most resilient diving watch.
RETAIL PRICE:
STARTS AT $10,000
TRUEFACET PRICE:
STARTS AT $6,000
SHOP SEA DWELLER
ROLEX CELLINI
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The modern Rolex Cellini collection is a return to the tradition of fine-watchmaking, in which Rolex proudly showcases its superior craftsmanship. The beautifully pared-down design heightens the Cellini’s elegant timelessness.
RETAIL PRICE:
STARTS AT $5,000
TRUEFACET PRICE:
STARTS AT $2,000
SHOP CELLINI
ROLEX YACHT-MASTER
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A hefty and impressive watch, the Rolex Yacht-Master has an arresting sporty and nautical look that draws the attention of onlookers. It also boasts a unique regatta timer that makes it fascinating to collectors.
RETAIL PRICE:
STARTS AT $11,500
TRUEFACET PRICE:
STARTS AT $4,000
SHOP YACHT-MASTER
VINTAGE ROLEX
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Browse our vast selection of rare, collectible and collector’s editions of the most coveted vintage Rolex models.
RETAIL PRICE:
NONE
TRUEFACET PRICE:
STARTS AT $3,000
SHOP VINTAGE ROLEX
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ROLEX PRODUCT PICKS

 
Rolex Submariner 114060 Ceramic Bezel Black Dial 40mm Watch
Rolex
Rolex Submariner 114060 Ceramic Bezel Black Dial 40mm Watch
$13,500 $18,995
Rolex Oyster Perpetual Datejust 126334 BKIJ Stainless Steel 41mm Mens Watch
Rolex
Rolex Oyster Perpetual Datejust 126334 BKIJ Stainless Steel 41mm Mens Watch
$13,500 $16,950
Rolex Oyster Perpetual Datejust 126334 SIJ Stainless Steel 41mm Mens Watch
Rolex
Rolex Oyster Perpetual Datejust 126334 SIJ Stainless Steel 41mm Mens Watch
$13,000 $16,500
Rolex Oyster Perpetual Datejust Stainless Steel 41mm Mens Watch
Rolex
Rolex Oyster Perpetual Datejust Stainless Steel 41mm Mens Watch
$13,000 $15,500
Rolex Sky-Dweller 326934WH 18K White Gold and Stainless Steel White Dial 42mm Automatic Mens Watch
Rolex
Rolex Sky-Dweller 326934WH 18K White Gold and Stainless Steel White Dial 42mm Automatic Mens Watch
$23,500 $28,995
Sold
Rolex Daytona 40mm Stainless Steel 2006 Black Dial Watch
Rolex
Rolex Daytona 40mm Stainless Steel 2006 Black Dial Watch
$12,250
Sold
Rolex Datejust 69174 Stainless Steel, Diamond and Sapphire 26mm Womens Vintage Watch
Rolex
Rolex Datejust 69174 Stainless Steel, Diamond and Sapphire 26mm Womens Vintage Watch
$5,082
Sold
Rolex Datejust 69173 Yellow Gold Diamond and Emerald 26mm Womens Watch
Rolex Datejust 69173 Yellow Gold Diamond and Emerald 26mm Womens Watch
$4,665 $16,400
Sold
Rolex Lady Datejust Blue Mother of Pearl Diamond Dial and Bezel Stainless Steel 26mm Watch
Rolex Lady Datejust Blue Mother of Pearl Diamond Dial and Bezel Stainless Steel 26mm Watch
$3,458
Sold
Rolex Datejust 6917  Stainless Steel Diamond and Sapphire 26mm Womens Watch
Rolex
Rolex Datejust 6917 Stainless Steel Diamond and Sapphire 26mm Womens Watch
$4,309 $13,125
Sold
Rolex Datejust 6917 Stainless Steel Diamond and Sapphire 26mm Womens Watch
Rolex
Rolex Datejust 6917 Stainless Steel Diamond and Sapphire 26mm Womens Watch
$4,309
Sold
Rolex Sea-Dweller Date 16600 40mm Stainless Steel Watch
Rolex
Rolex Sea-Dweller Date 16600 40mm Stainless Steel Watch
$5,612
Sold
Rolex Oyster Perpetual DateJust Two Tone Champagne Dial Watch
Rolex
Rolex Oyster Perpetual DateJust Two Tone Champagne Dial Watch
$4,995 $6,995
Sold
Rolex Datejust 179173 26mm Two Tone Watch
Rolex
Rolex Datejust 179173 26mm Two Tone Watch
$4,395 $5,995
Sold
Rolex 18K Yellow Gold Pearlmaster 80318 Gold Watch
Rolex
Rolex 18K Yellow Gold Pearlmaster 80318 Gold Watch
$17,795 $31,600
Sold
Rolex Pink Mother of  Pearl Twotone Ladies Watch
Rolex
Rolex Pink Mother of Pearl Twotone Ladies Watch
$1,880
Sold
Rolex Ladies Stainless Steel DateJust Factory Diamond Dial Watch
Rolex
Rolex Ladies Stainless Steel DateJust Factory Diamond Dial Watch
$4,700 $9,200
Sold
Rolex 178274 Datejust 18K Bezel Gray MOP Diamond Dial 31 mm Watch
Rolex
Rolex 178274 Datejust 18K Bezel Gray MOP Diamond Dial 31 mm Watch
$6,699
Sold
Rolex Datejust 16013 Stainless & 18K Gold Champagne Dial / Diamond Bezel Mens Watch
Rolex
Rolex Datejust 16013 Stainless & 18K Gold Champagne Dial / Diamond Bezel Mens Watch
$3,850
Sold
Rolex 116199SANR 18K White Gold Datejust Diamond Watch
Rolex
Rolex 116199SANR 18K White Gold Datejust Diamond Watch
$53,300 $83,850
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