Top Watches from Audemars Piguet, Hublot and Patek Philippe

Rolex is arguably the most recognized watch brand in the world. Founded in 1905, the Swiss luxury watchmaker’s tag line is a “Crown for Every Achievement,” a clever nod to its reputation as the ultimate status symbol. To make buying a Rolex online even easier and safer, TrueFacet employs a team of in-house watch experts who thoroughly valuate every Rolex we sell online to ensure its authenticity.

LEARN MORE

HIDE ROLEX CONTENT

ROLEX TOP MODELS

ROLEX DAYTONA

This hotly coveted model earned its status when actor-turned-racecar driver Paul Newman adopted it as his preferred wristwatch. Today, the Daytona is a savvy investment and ranks as one of the best chronographs on the market.

RETAIL PRICE:
STARTS AT $12,400

TRUEFACET PRICE:
STARTS AT $9,000

SHOP DAYTONA

ROLEX DAY-DATE

Renowned for its distinguished air and elegant simplicity, the Day-Date (also known as the Rolex Presidential) is one of the most popular and widely recognized Rolex models.

RETAIL PRICE:
STARTS AT $22,000

TRUEFACET PRICE:
STARTS AT $6,000

SHOP DAY-DATE

ROLEX DATEJUST

The stately look of the Datejust and its standout fluted bezel has distinguished it as a signature Rolex model. Offered in a variety of dials and bezels, there is a Datejust to suit anyone’s style.

RETAIL PRICE:
STARTS AT $6,000

TRUEFACET PRICE:
STARTS AT $2,000

SHOP DATEJUST

ROLEX EXPLORER

A classic Rolex design with a sporty bent, the Explorer pays tribute to the brave explorers who were the first summit of Mount Everest.

RETAIL PRICE:
STARTS AT $8,200

TRUEFACET PRICE:
STARTS AT $4,000

SHOP EXPLORER

ROLEX GMT-MASTER

The GMT-Master and its revolutionary rotating bezel was originally designed for pilots before it became a sensation among Rolex fans. The differently colored GMT-Master dials and bezels have spun off to become some of Rolex’s most collectible pieces.

RETAIL PRICE:
STARTS AT $8,400

TRUEFACET PRICE:
STARTS AT $6,000

SHOP GMT-MASTER

ROLEX SUBMARINER

The Submariner is an iconic Rolex model, instantly recognized for its robust design and distinctive dial. The Submariner is a must-own for any new or longtime watch collector.

RETAIL PRICE:
STARTS AT $7,000

TRUEFACET PRICE:
STARTS AT $6,000

SHOP SUBMARINER

ROLEX MILGAUSS

Unlike other models designed for pilots, divers and racecar drivers, the fascinating Milgauss was designed for scientists and engineered to be impervious to magnetic fields that would affect its time-keeping.

RETAIL PRICE:
STARTS AT $8,000

TRUEFACET PRICE:
STARTS AT $6,000

SHOP MILGAUSS

ROLEX SEA DWELLER

An ultra-resistant divers watch, the Sea Dweller is the result of obsessive engineering and Rolex’s competitive drive to make the most resilient diving watch.

RETAIL PRICE:
STARTS AT $10,000

TRUEFACET PRICE:
STARTS AT $6,000

SHOP SEA DWELLER

ROLEX CELLINI

The modern Rolex Cellini collection is a return to the tradition of fine-watchmaking, in which Rolex proudly showcases its superior craftsmanship. The beautifully pared-down design heightens the Cellini’s elegant timelessness.

RETAIL PRICE:
STARTS AT $5,000

TRUEFACET PRICE:
STARTS AT $2,000

SHOP CELLINI

ROLEX YACHT-MASTER

A hefty and impressive watch, the Rolex Yacht-Master has an arresting sporty and nautical look that draws the attention of onlookers. It also boasts a unique regatta timer that makes it fascinating to collectors.

RETAIL PRICE:
STARTS AT $11,500

TRUEFACET PRICE:
STARTS AT $4,000

SHOP YACHT-MASTER

VINTAGE ROLEX