Powered by TrueFacet, Messika.com Launches in the US
TrueFacet is proud to announce the launch of Messika.com, powered by TrueFacet. With this exclusive partnership, the leading digital marketplace puts its muscle behind a mono-brand ecommerce site for the first time. As the architect and driver of Messika.com, TrueFacet will offer the French jewelry brand a comprehensive suite of data insights and fulfillment services that have lead to success on TrueFacet.com, making the tech company the ideal partner to power Messika’s expansion into the US market.
The French fine jewelry maison’s modern take on diamond jewelry has already resonated with A-listers like Gigi Hadid, Beyoncé, Charlize Theron, and Diane Kruger. Now US-based shoppers can also purchase Messika’s covetable fine jewelry collections on the new ecommerce site. The Messika.com platform has been specifically tailored by TrueFacet to appeal to the American shopper with high-touch concierge assistance and original storytelling content catered to the next generation of luxury shoppers. TrueFacet will also provide turn-key sales processing for Messika.com in the US, offering comprehensive financing and payment options, overnight shipping, and fulfillment of all Messika.com US orders through TrueFacet’s New York headquarters.
The partnership opens up a new demographic for Messika. TrueFacet will market the French brand to its 2 million monthly TrueFacet.com visitors. Twenty-eight percent of the site’s customers are digital natives under age 30, and the average TrueFacet customer is 33 years-old. Forty percent of TrueFacet’s traffic is driven organically, and 20 percent is driven by social media. With its marketing dominance, data-driven technology, and highly engaged young audience, TrueFacet is the only digital partner primed to bring Messika to even greater prominence in the United States.
Speaking of Messika’s decision to partner with TrueFacet, Messika Chief Marketing Officer, Aurelie Darmon commented:
When we were looking to expand into the US market, we saw there was already a major player in luxury e-commerce: TrueFacet. When we met with Tirath and his team last year, we realized they clearly understand the importance of storytelling that is so integral to Messika and to luxury buyers today. This insight paired with a great digital tool-kit and proven track record of growth made it clear that the best e-commerce solution for Messika.com would be one powered by TrueFacet.
Tirath Kamdar, TrueFacet CEO and Co-Founder explained the partnership’s origins, “When I first saw the brand, it instantly resonated with me as a story that I wanted to take to consumers across North America. We are thrilled to help introduce Messika to the American market and to be the exclusive US digital partner for a company that produces some of the most stunning and high-quality jewelry on the market today.”
As America’s number one digital jewelry and watch marketplace, TrueFacet has helped more than 40 luxury brands gain a foothold in e-commerce and grow on TrueFacet.com. With Messika.com, TrueFacet builds on its mission to present must-have fine jewelry in an immersive online shopping experience, opening the door for more exclusive TrueFacet partnerships with the world’s preeminent luxury brands.